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Field reports - or the work

What these are

Snapshots of the kind of work I’ve done. Minus the logos simply because much of my work is or has been confidential, or delivered (white-labelled), through agency partnerships. 

Finance

I've done an embarrassing amount of work in finance. Lots of really positive stuff - but it's a ton of issues that often took centre stage. Missing money. Panicking people. Media search light heading our way. My job to sort the comms and handle the noise. 

Food

Fair bit of this, too. Most high profile was a contamination issue which netted lots of very loud, national opinions. Produced clear, factual comms that took the sting out. 

Health / pharma

Clinical complexity meets media interest, and that can be a challenge. In the case of issues, straight, accurate comms tell the public what they need to know without causing a stampede. 

Legal

From handling Legal 500 / Chambers submissions to advising law firm clients on crisis situations - or the law firm itself. Global, national, and regional firms. 

FMCG

Toys, shoes, watches, and more. Whether making a brand stand out at Toy Fair or tempering decisions by product developers who haven't quite considered all the repercussions, it's all in the day job.

A nutshell of learnings:

  • Most crises aren’t complicated. They can be messy but that's why you have a professional to cut through the racket. 
  • Clarity beats bamboozling, every time. Plain English, people.
  • If you stick your head in the sand, someone is going to kick your proverbial - you just won't see it coming. 

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