What I do: senior communications work - crisis, strategy, and the rest of the tricky stuff people don’t want to leave in inexperienced hands.
What I don't do: 40-slide decks with a hefty price tag, pointless meetings, waffle, and vanity press releases.
What I've done: led comms at national scale (Head of PR at Bacs; Director, Comms at Mastercard, multiple senior agency roles). Before that, I was a journalist, including a stint at the BBC.
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