Need a compelling communications strategy? I can do that. Does the in-house team need help and guidance to deliver that strategy? I can do that, too.
Maybe you want to put protocols and processes in place in case you find yourself in the eye of a media storm: I'm cracking at crisis planning.
Or you're already piquing media interest and need immediate support and front line help: That's my bag. I've handled issues that hit the front page because of the sheer scale of the problem. More often, I've led on ones you'll never have heard about because, well, that was the objective.
Perhaps you have an urgent or ongoing writing need? Storytelling is in my DNA
CRISIS SUPPORT - COMMS STRATEGY - STORYTELLING
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Crisis comms planning
Crisis comms cover
Media gatekeeper / spokesperson
Media briefings for in-house spokespeople
Media training
Comms strategy development
Mentoring in-house comms / overseeing strategy delivery
Key message development
Website content, brochures
Annual reports
Articles and features
White papers and case studies
Press releases
Speech writing
Not every business has the in-house resources to deal effectively with unexpected issues and the inevitable public and media scrutiny those bring.
Not every business has the time or the experience to put robust crisis management plans in place just in case a problem should pop up.
And not every business has a communications director to provide strategic guidance and input, and create a compelling comms strategy that will deliver for the business.
That's where Tin Hat comes in - your on-tap, plug-and-play senior comms support.
Take the first step, and contact me to discuss your crisis, comms strategy development, or storytelling needs. If you're in hot water and need immediate support, call 07548 135236
Mon | 09:00 – 17:00 | |
Tue | 09:00 – 17:00 | |
Wed | 09:00 – 17:00 | |
Thu | 09:00 – 17:00 | |
Fri | 09:00 – 17:00 | |
Sat | Closed | |
Sun | Closed |
Crisis cover is available 365 24/7. The news doesn't stop so nor do I.
I like transparency so let's start there - Tin Hat is most definitely me not we.
And I am? Kerris Macauley, ex-journalist, experienced senior comms professional, crisis and strategy specialist, often gets over-excited about projects (and life, generally).
Full-on comms strategy development has always been a big part of my professional life, for large corporates and small businesses alike; it sparks my creativity and puts to good use my ability to boil a business strategy down to a comms one.
Crisis planning is a specialism, and I've led on as many as 250+ issues in a single year. Missing money (and I mean the nine zero scale), collapsing businesses, contaminated food products, foreign bodies in medical devices, choking hazards in new toys, even a missing corpse. I have masses of experience to draw on plus, being a former hack, an in-depth understanding how to cope with incoming from tenacious journalists.
And storytelling, words are where I started out and where I still live. Give me a brief and I'll bring it to life. Tell me to find the stories, and my inner journo grins.
My experience: finance, payments, banking, pharma, FMCG, food and farming, automotive, the law, and loads of other stuff. I've worked in-house and at agencies, with some of the biggest brands in the world as well as small, perfectly formed operations.
Of course, there's far more to life than work.
Married to a veteran, I'm passionate, really passionate, about the way we treat our armed forces community.
I'm owned by two horses - believe me, you learn a lot about negotiation and persuasion if you want a 500kg animal to do things your way (particularly if that pony is a mare).
And I have two giant breed dogs who are my joy. That all means time of my own is spent at dog agility, horseback archery, or in a forest or on a beach with four-footed company.
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